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A Sign of The Times – November 1st
Halloween’s Over and Christmas is Coming! The cycle never ends.
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More Ways To Do Good and Drive Sales
A few weeks ago I blogged my thoughts on how the CPG / Retail industry could be more innovative with their support of local food banks through the Buy One, Give One promotion strategy. Yesterday, I...
View ArticleBarbie & Joe – Building National Brands and Private Labels Together
It is obvious that Private Labels have become a larger part of the CPG landscape in recent years. Retailers (or at least the good ones) are using their range of private labels to reinforce connections...
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Loyalty Cards – There Should Be An App for That
I usually start any discussion about loyalty cards by highlighting the irony that most of us carry over half a dozen cards in our wallets. There is not much that’s “loyal” about that… These cards have...
View ArticlePrice Tag / Scanner Accuracy Really Grinds My Gears
Almost ten years ago now, the retailing industry was getting a lot of heat from consumer groups regarding the accuracy of the pricing information both on-shelf and in the item databases used by...
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Extreme Couponing: Why Sales & Marketing Need To Better Coordinate Discounts
American specialty cable channel TLC started reruns this week of “Extreme Couponing” which highlights the lifestyle and couponing tactics of shoppers who dedicate huge amounts of time and resources...
View ArticleCanadian Grand Prix New Product Awards – Credible or Not?
This week the winners of the Canadian Grand Prix New Product Awards were announced at a gala in Toronto. The list included some neat products for sure, but I have always had the feeling that these...
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Why CPG Companies Could Soon Be Competing With Loblaw For Good Marketers
You have probably already heard that the two largest CPG brands in Canada are 1) President’s Choice and 2) no name. Of course, these two brands compete in almost every category in the supermarket...
View ArticleMilk, Eggs, Vodka….
Let’s face it, if you are a vendor reading this article your job is probably focused on getting your product on the grocery list of your target consumer. On the other hand, if you are a retailer you...
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CPG Industry Fights Back Against NHL Lockout
The January deal to end the 113 day NHL lockout was met with gratefulness as Canadians across the country waited in anticipation of their beloved hockey game to start up again. During the lockout,...
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